Billboard fee is used as a response action in Canadian cultural plan for a ‘creative city’ in Toronto that includes a tax to billboard advertisers that is assimilated back into the community for its benefit – specifically public art. The Canada billboard tax was first proposed by a diverse alliance of arts organisations titled BeautifulCity.ca in 2001 and in 2010 Billboard enforcement and charge for public art was fully implemented. The key points of this intervention are a) Improve public spaces by supporting free arts programming in the public sphere to balance some of the impact billboards have on Toronto’s landscape. b) Diversify access by giving a priority on funding marginalised communities and youth art to revitalise communities. Since its implementation hundreds of large and small arts projects made viable across Toronto each year and economic spin off effects of the increase to arts funding helps to ease recession and youth unemployment.